[ LOOK + PLAN + CREATE + EVALUATE ]

This is a cyclic method for innovatively developing new solutions –
The Design CYCLE is a guideline for creating visual works, objects, services, devices, etc.

1. LOOK

I.  Issue

Investigate at the problem you see.

II.  Stakeholders

Find out who is affected.

2. PLAN

III.  Research

Search the Internet, read books & talk.

IV.  Brief

Write a statement outlining what the solution will be like.

3. CREATE

V.  Concepts

Scribble, doodle and draw. Get your ideas out fast, in flow, in freedom.

VI.  Solutions

Rethink & rebuild some ideas – better than you did before.

VII.  Outcome

Do your best work, put in your all, add colour & shape, then polish & shine.

4. EVALUATE

VIII.  Review

You have made something new, so talk it through.
Say what you did right & didn’t do right. Ask your team to make notes.

IX.  Reflect

Go somewhere quiet, be calm & alone.
Write about where you shined, then admit if you fell.
Make a plan for the future, then get ready to DESIGN again!